Enquiries get cheaper
What is recognised needs less explaining. That shows up directly in click prices and close rates.
Brand building
A brand is the cheapest media buy there is.
Every campaign runs against the resistance of doubt. A clear brand lowers that resistance permanently. That is why growth at La Auriqua does not start in the ad account, it starts with what you stand for.
Why brand
What changes day to day once the brand holds.
Conversations get better
When ad, website and offer speak the same language, prospects arrive prepared rather than merely curious.
Prices hold
Brand is the difference between an offer that gets compared and one that gets wanted.
Building blocks
What brand work consists of here.
Positioning
What you stand for, for whom, and why you in particular. In one sentence your sales team will actually use.
Name and wordmark
For new brands or product lines: naming, availability checks and the design of the wordmark itself.
Visual identity
Logo, colour, typography and layout grid as a system, not as a loose collection of files.
Visual language
Photo and video concept, selection criteria and example shots, so every new image fits the brand.
Messaging and tone
Core statements, arguments, objection handling and writing style for website, ads and quotes.
Brand manual
Everything binding on a few pages, plus templates your team and third parties can work with properly.
Process
Three steps to a finished brand.
Week 1 to 2
Clarity
Interviews with management and sales, a look at competitors, offer and pricing. The result defines what the brand has to achieve.
- Interviews and inventory
- Competitive and market picture
- Draft positioning for your decision
Week 3 to 6
Design
Two design directions interpreting the same positioning differently. You decide, we execute.
- Two directions side by side
- Full build-out of the chosen direction
- Applied to website, ad and quote
Week 7 to 8
Handover
You receive all files, a manual and templates. After that any agency can work with it, including without us.
- Brand manual and files
- Templates for team and partners
- Briefing for marketing and sales
Result
What ends up in your house.
Not a concept PDF to think about, but material that can be used on Monday morning.
- Positioning and core messages on one page
- Logo in every format you need
- Colour and typography system
- Visual language with example shots and selection criteria
- Templates for quotes, presentations and social media
- Ad templates for Meta and Google
- Brand manual as a PDF
- All source files, owned by you
Next step
Thirty minutes to see where your money is stuck.
We look at your brand, your accounts, your offer and your path to the sale, and tell you honestly whether working together pays off. If it does not, we say so.
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